[00:0:00 ] The Birth of Superior Engineering[00:9:00 ] Hiring the First Employee[00:14:50 ] Facing the Competition[00:16:15 ] Vehicle Research & Development[00:20:50 ] Growing the Team[00:22:10 ] Moving Into a 1200sqm Shed[00:24:50 ] Choosing the Company Name[00:28:00 ] Expanding Equipment & Capabilities[00:29:10 ] The First Breakthrough: Superflex Radius Arms (2008)[00:36:50 ] Broadening the Product Line[00:48:56 ] Navigating the Covid Era[00:54:07 ] Launching the Retail Store[00:56:03 ] Constructing the New Facility[01:01:40 ] Building Staff Departments[01:05:22 ] Managing the Business[01:08:50 ] SSM’s & Compliance[01:11:00 ] Making Mods Street Legal[01:17:22 ] The State of Australian Manufacturing[01:19:45 ] The Legendary 79 Series[01:20:35 ] Upgrading the 150 Prado[01:24:07 ] The PX2 Ranger Evolution[01:24:53 ] Exploring the X-Track System[01:28:00 ] Running 5” Lift & 37” Tires[01:29:43 ] Modding the Jeep Gladiator[01:32:10 ] Open Discussion[01:34:11 ] Understanding EMS[01:36:37 ] Mastering Stock Control[01:43:24 ] Future Product Innovations[01:47:15 ] Off-Road Adventures[01:52:46 ] Ultra-4 Racing Insights📲 Follow us for more 4x4 discussions!https://www.facebook.com/superiorengineeringhttps://www.instagram.com/superior4x4/https://www.tiktok.com/@superior4x4https://open.spotify.com/show/4zG0FCCashdTbj8dDlcoK9https://podcasts.apple.com/au/podcast/the-superior-podcast/id1798101621