The Story of the Don’t Give Up Movement - with Amy Wolff
Update: 2025-05-14
Description
In this episode, Amy Wolff, founder of the Don’t Give Up Movement, explains how a May 2017 initiative to place 20 encouraging yard signs around Newberg evolved into a global campaign.
In our conversation, you will learn:
- The origin story: what compelled Amy to act on that rainy afternoon
- The “Science of Hope” framework she outlined in her TED Talk—hope, pathways, agency
- Key lessons from scaling an at-cost, volunteer-powered operation to 50 states and 27 countries
- Life-saving testimonials from individuals transformed by the signs
- How small, unexpected gestures can cause large-scale impact
- The role of personal agency in creating and sustaining hope
To learn more or to support the Don’t Give Up Movement, visit dontgiveupsigns.com
This episode is brought to you by The Joyful Roberts Group, a local family-run real estate team led by Daniel Roberts. To subscribe to our semi-monthly newsletter, click the link above.
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