The Strategy Behind Brand Transformations

Update: 2023-03-30

Description

On this episode of Pivot Points, Cramer’s Tripp Underwood is joined by Ted Nelson, CEO and co-founder of Mechanica. Ted is a brand transformation expert helping organizations to shape strategies to stay on track with business growth while meeting customer needs. In this conversation we will explore knowing when your company may need to undergo a brand transformation, how this process is different from a refresh, and where to get started.

Comments

In Channel

The Strategy Behind Brand Transformations

2023-03-3020:37

The Digital Evolution in Healthcare Marketing

2023-02-0914:36

Expand Your Online Presence & Content Activation

2023-01-1219:32

Demystifying Virtual Production Technology

2022-12-1417:58

Trade Shows & Strategic Growth Opportunities

2022-11-1719:51

The Future of Video Strategy

2022-10-0621:55

Decentralized Clinical Trials & Sustainability

2022-09-1521:47

Best of Spring 2022

2022-07-1410:57

The Art of Explaining Complicated Science

2022-05-1918:34

Collaboration Across Marketing and Events Teams

2022-05-0517:49

Implementing DE&I Efforts into Your Organization and Events

2022-04-2118:45

Cheers to 40 Years! | Featuring: Cramer's TJ Martin, CEO, and Rich Sturchio, President

2022-04-0620:31

Protecting your Data in the Digital Age of Events | Featuring: Sean McGuire, Sr. VP of Technology, Cramer

2022-02-0215:25

Insights from CES 2022 | Featuring: Cramer’s Joe Case, Creative Director and James Kotecki, VP, Brand at Infinia ML, and Host of the C Space Studio

2022-01-1209:47

Technology is Catching Up to Meet Audience Expectations for Events | Featuring: Cramer’s Vincent Higgins, Senior Director of Creative Technology, and Pat Leonard, Senior Technical Producer

2021-12-0816:28

Problem-Solving Through Design | Featuring: Brad Harris, Design Director, Cramer; Kari Ross, Senior Art Director, Cramer

2021-12-0117:55

Successful leadership in the Events Industry | How to Lead your Team through Disruption | Featuring: Martha Bunker, Former Head of Events, Fidelity Investments and Principal, MBConsulting

2021-11-0922:04

How Strategy Makes Creativity Effective | Featuring: Angel Micarelli, SVP of Strategy and Content, Cramer

2021-10-2615:28

How Technology is Leading the Way to a More Powerful Events Industry | Featuring: Tony Lorenz, Notified

2021-10-1217:31

Best of Summer 2021!

2021-09-0714:30