DiscoverShopify MastersThe Strategy Behind Elix’s First $1 Million and 90% Reorder Rate
The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate

The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate

Update: 2025-12-18
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Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers.

For more on Elix and show notes click here


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The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate

The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate

Lulu Ge, Shopify, Serena Smith