The Successes and Failures of Being a CMO with Charles Gold
Description
In this episode, Charles Gold, Chief Marketing Officer at ThreatConnect, joins Maria and Gianna to discuss why CMOs fail or succeed.
To begin, Charles shares his background in running global marketing organizations. He even started a technology company during the dot-com boom time period.
Then the group discusses a ton of CMO topics, including how CMOs fail and succeed at the role, and how Charles conducted 30 interviews (!!!) to land the company a superstar employee.
Charles' best advice for marketers in security?
"If you can understand what the product does and how people use it, that will help you communicate with engineers and have credibility with customers. If you don't have this understanding, it’s really limiting."
Links:
Learn more about Charles Gold.
More on Gold's Rules
Check out the Washington Post that Charles mentions here.
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.
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