In recent years, the way we talk about climate change has shifted significantly, influenced both by an increased public awareness of the issue and the imminent need for urgent action. In this discussion, we look at the meaningful ways the stories across our media landscape can drive climate action. The panel discusses innovative methods to weave sustainability into stories, from positive re-framing in the news to micro-messaging in our favourite sitcom shows.

This episode is part of our ‘Critical Conversations’ series with Mars Wrigley UK bringing together pioneers from different technologies looking to build our net-zero and no-carbon future. It features Justin Forsyth, Co-Founder of the Count Us In Campaign; Joi Lee, Head of Editorial at Earthrise Studio; and Dan McDougall, Film Director and Writer. This conversation was expertly led by Juliet Riddell, Head of New Formats at the Financial Times. 

This event was recorded as part of a live webinar on 20 September 2023. 

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