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The Thong: The great divider

The Thong: The great divider

Update: 2023-03-30
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A journey through the secret life of pants. This time: The Thong captivated the world in the 2000s, whether it was the “whale tail” peeking out above All Saints, Christina Aguilera or Paris Hilton’s jeans – or just riding up over your Juicy Couture velour tracksuit. But was its heritage more classy than trashy? Tom Ford, anyone? How about a story that goes back to indigenous Brazil and ancient Greece?

Fashion journalists Emily Cronin (Elle, Telegraph, Grazia) and Kate Finnigan (FT, British Vogue, The Gentlewoman) plunge back to the Noughties… and look at the shape of thongs to come. 



  • “Isn’t it always the best thing to be a little bit naked?” – Annie Doble of Annie’s Ibiza


  • “The whale tail accentuates how perfect that ass is – the one you’ve spent 15 hours a day working out and perfecting.” – Kate Finnigan


  • “Hayley Bieber, Dua Lipa, Florence Pugh… but it’s not only celebs embracing the return of the visible thong.” – Emily Cronin


  • “A thong is either a special occasion or a worst-case scenario.”Bella Hull


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Written and presented by Emily Cronin and Kate Finnigan. Produced by Kasia Tomasiewicz. Audio production and music composed by Jade Bailey. Music mix and production by GXL Music. Art direction by James Perrett. Group Editor: Andrew Harrison. Hello Girls is a Podmasters Production.

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The Thong: The great divider

The Thong: The great divider

Podmasters