Did you know one comedian, Tim Allen, was the secret weapon behind Disney's massive corporate makeover in the 90s?

In this video, we reveal The Tim Allen Blueprint: the calculated strategy Disney used to turn a single star into a multi-billion dollar corporate synergy machine. From his hit sitcom Home Improvement (ABC) to his blockbuster film debut in The Santa Clause (Touchstone), and his iconic voice role in a certain animated masterpiece, Tim Allen was the key figure connecting Disney's newly acquired and developing divisions.

We break down how Disney used his star power to create a self-feeding "flywheel" of success that changed Hollywood forever...(again)

If you've ever wondered how Disney became the IP giant it is today, the answer might just be "To infinity and beyond!"

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• Music licensed via Melod.ie

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