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The Tipping Point: Why Now Wins More Sales

The Tipping Point: Why Now Wins More Sales

Update: 2025-09-24
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Description

Opening Hook

Why do homeowners suddenly act after living with a problem for months—or even years? The secret isn’t in your script or your price. It’s in uncovering the tipping point: the “why now” that moves buyers from hesitation to decision.

What You’ll Learn in This Episode

  • The difference between selling the what vs. uncovering the why
  • How to ask “why now” questions that reveal true urgency
  • Why features and logic commoditize you—and how emotion makes you unforgettable
  • How to create natural urgency without discounts or pressure

Resources & Links

📘 Get your free Guerrilla Marketing Guide: www.door2doorinstitute.com

🌐 Coaching & Training: https://www.closeitnow.net/coaching

👥 Join the Close It Now Facebook Group: https://www.facebook.com/groups/closeitnow

Let’s Connect

Website: https://www.closeitnow.net

Instagram: https://www.instagram.com/therealcloseitnow

LinkedIn: https://www.linkedin.com/in/closeitnow/

Final Thought

If you’re only selling the what, you’re replaceable. When you uncover the “why now,” you become unforgettable. Practice this skill, and you’ll find that urgency isn’t manufactured—it’s discovered.

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The Tipping Point: Why Now Wins More Sales

The Tipping Point: Why Now Wins More Sales