Speak with many professional firms and they tell you: 'we want to become a Trusted Advisor to our clients'. This phrase was created by this book, published in 2001, and authored by business guru David Maister together with two co-authors, Charles Green and Robert Galford.

In this podcast we're delighted to speak with Charlie Green, reflecting both on the definition of trust within the book and how this has developed over the past 22 years.

What is trust now? What stops people acting in a trustworthy way? What does a high trust relationship look like?

And he talks about the power of truth - a simple idea, but very powerful.

Charlie quotes from his own experience as well as sharing his thinking on trust with us. This forms part of our research on our own book on trust being published next year by Economist Books. We welcome feedback and thoughts on what you hear.

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