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Show Notes

In this candid and insightful conversation, Elaine sits down with veteran speaker manager Julie Cooley, who has worked with hundreds of speakers through NSA, the Colorado Speaker Academy, and her own business helping thought leaders build sustainable, profitable speaking careers.

If you’ve ever wondered why your inbox isn’t filling with paid gig offers yet — this episode will clear the fog. Julie shares the truth behind “overnight success” myths in the speaking world, how to build your reputation strategically, and what actually makes you referable and bookable.

You’ll learn how to reframe “free gigs” into strategic visibility investments, why three years is the magic number, and the mindset shifts that separate professionals from hopefuls.

This is the episode every aspiring speaker (and even seasoned pros) need to hear before their next “exposure opportunity.”

Takeaways

1. Stop saying “I speak for free.” Start saying you’re waiving your fee — and negotiate visibility assets instead.
2. It’s a three-year climb. Sustainable speaking careers are built on consistent visibility, trust, and results — not quick wins.
3. Relationships > reels. Referrals and collaborations with other speakers will book you faster than any cold email.
4. Proof matters. Collect high-quality photos, clips, and testimonials from every event.
5. You are your own best agent. Your clarity, professionalism, and follow-up determine how far you’ll go.

Julie Cooley
Speaker Manager
I work with professional speakers to optimize their processes, systems, and outreach so they can book more business and amplify their impact.julianecooley@gmail.com |  (860) 478-9279
Julie Cooley | LinkedIn

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