The Truth About Product Launches with Julien Savauge, CMO at Cordial | Ep. 357
Description
What makes a product launch actually land? And why do so many fall flat?
Daniel’s OUT, Tamara’s IN. She sits down with marketing leader Julien Savauge to unpack the difference between a launch and a go-to-market strategy, why most teams treat “launch day” as the end when it should be the beginning, and how great marketers use story to shift perception.
So what matters more: release dates or momentum? Julien shares lessons from his time at Salesforce, Gong, and beyond, reveals why pre-launch momentum matters more than release dates, how to avoid internal misalignment, and why launches fail when they’re built from the inside out.
If you’ve ever wrestled with a launch that didn’t hit its mark, struggled to get cross-functional buy-in, or wondered how to make your messaging actually resonate, this is the episode for you.
Follow Julien:
LinkedIn: https://www.linkedin.com/in/julien-sauvage/
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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