Welcome back to The Pulp Podcast! In this episode, I sit down with Karan Menghani, DJ and founder of Groundwork, a Dubai-based creative agency that went from signing its first client to landing projects with Sephora, Emirates, and Nike. We talk about: - How he turned a free CGI video into a viral post seen by half a million people - What really happens behind the scenes of a creative agency in Dubai - How to start a business in Dubai without big capital - Why family support and timing matter in business - Building a multi-service agency: paid media, CGI, branding, influencer marketing, and more - Honest insights on growth, setbacks, and navigating partnerships - If you're interested in business, marketing, CGI content, or Dubai’s creative scene — this one’s for you. Timestamps: 0:00 – Intro 2:00 – How Groundwork Started 10:00 – The Warehouse Gym Story 18:00 – How Sephora Found Him 26:00 – Creative Process Behind CGI Projects 40:00 – Business Tips for Dubai Agencies 50:00 – Final Thoughts 🔗 Follow Groundwork: https://www.instagram.com/groundwork.ae/ 🔗 Follow Karan: https://www.instagram.com/karanmenghani/ 🔗 Follow The Pulp Podcast: https://www.instagram.com/thepulppod 🔗 Follow Yasmine Mustafa: https://www.instagram.com/yazzy_tv #DubaiBusiness #CreativeAgency #CGIVideo #Entrepreneurship #MarketingPodcast #PulpPodcast #MadeInDubai #GroundworkDubai #BusinessGrowth #SephoraMiddleEast 
 

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