The question "how can I get my brand or product to go viral on TikTok or Instagram?" has become the dread of most marketers today. It seems so easy, as all we see as consumers is a new brand seemingly flooding your discover page with trending video after trending video. But how did that just happen, you may wonder? 

Join us as we break down and dispel the myth of going viral, how to deal with tough team conversations when this, inevitably, becomes the topic of a meeting and most importantly, tips and a few *gasp* hacks on how you can position your content in the best possible way for overall platform discovery. 

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