In Part 2 of our two-part series with Juan Martinez — founder of JMS Soccer and president of DKSC — we move beyond the academy structure and dig into the deeper layers of development that parents rarely see. Juan opens up about the realities of North Texas soccer culture, the misconceptions around “connections,” and how he uses his network not as a selling point, but as a responsibility to serve disciplined players who put in the work.

Juan explains what it really takes for an athlete to earn his recommendation, why truth and accountability matter more than hype, and how he keeps kids grounded while helping them chase college, national team, or professional opportunities. We also explore character development, moral skills, parental influence, pathways beyond club soccer, and why the dream must belong to the player — not the parent.

If you’re a soccer parent trying to understand the real pathway from ages 12–14 to college or pro, Part 2 delivers the unfiltered truth.

📌 Key Talking Points

• The misconception around “connections” and what they actually mean

• North Texas as a cutthroat, highly competitive soccer market

• Parents fearing their child won’t be recruited if they’re not at the “right” club

• How Juan uses his network to help players — quietly, without promoting it

• Why Juan will not recommend a player who lacks work ethic or attitude

• Examples of Juan contacting major programs on players’ behalf

• “Real talk”: asking players if they want honest feedback

• Keeping kids humble — correcting body language, temper, effort

• Why character skills and moral skills matter as much as soccer skills

• Teaching athletes to write letters to themselves about who they want to be

• How attitude directly affects how teammates experience you

• The pathway funnel: dual citizenship, national teams, international scouts

• Why discipline and daily habits determine whether a pathway even exists

• Educating parents on timing, contracts, rights, and player value

• Helping players navigate college offers strategically

• Why most pathways depend on player drive, not parental desire

• Homeschool vs. private school comparison for elite training

• Why JMS Academy will not become a full school

• JMS Fit/Futuro as expansion for players not ready for full academy

• How success is defined: players going pro, earning scholarships, leadership qualities

💬 Guest Quotes

• “It’s very cutthroat. North Texas soccer is cutthroat.”

• “Most of the time people don’t even know that I’m doing that.”

• “I’m not sticking my neck out for just anybody.”

• “If you’re not technically sound… if you don’t use both feet… I can’t recommend you.”

• “I want to serve as many kids as possible, but in the right way.”

• “I don’t have a plan to grow the wrong way — I want to grow the right way with the right people.”

• “Everyone has a shelf life. Once I stop coaching, I want to use all my resources to honor God.”

• “Kids aren’t being creative anymore because we make every decision for them.”

• “Always count on change — we’re always reinventing and trying to get better.”

• “You keep everybody humble — you never let them get bigheaded.”

• “If it’s not their dream, you’re wasting your time.”

• “Know your child. If it’s their dream, it’s worth it. If it’s yours, it’s not.”

• “If your child isn’t touching a ball every day, they’re not falling in love with the sport yet.”

• “I’ve seen so many parents running the race for their kids — and it never works.”

• “Being part of a player reaching their goal… that’s the most fulfilling thing.”

• “They do all the work, all the sacrifice. I’m just part of their journey.”

Connect with JMS Soccer / JMS Academy

📷 Instagram: https://www.instagram.com/jms_academy_official?igsh=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr

📘 Facebook: https://www.facebook.com/share/14SapicW9hP/?mibextid=wwXIfr

📩 Email: jmsoccer2911@gmail.com

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Mentioned in this episode:

Reeplayer:
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Soccer Innovations:
Award-Winning Soccer Equipment & Accessories

Soccer Innovations

TeamPlayr:
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soccer team

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