In this episode, Cytel breaks down one of the biggest truths in coaching and marketing: there’s a huge difference between what clients think they want… and what they actually need to create real results.

You’ll learn why selling only what clients “want” keeps your message surface-level—and how understanding their deeper needs helps you create offers, content, and messaging that truly transforms them.

Cytel shares practical examples, the energetic shift behind both paths, and how coaches can bridge the gap without overwhelming or confusing their audience. If you’ve ever struggled with positioning your offer, attracting aligned clients, or explaining your process in a way that lands—this episode is your roadmap.

Tune in and learn how to market with clarity, integrity, and impact.