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In this episode of Real Estate Anonymous, hosts Elliot White and Eric Weatherhultz head to Roswell, New Mexico, to explore the intriguing world of self-storage with Baird Kleinsmith, the self-proclaimed "Sultan of Storage." Baird shares his journey from fintech to real estate, detailing how he built a micro-empire of self-storage properties in Colorado and New Mexico. The discussion covers the nuances of self-storage as an asset class, the strategies behind managing and optimizing these properties, and the psychology of self-storage renters. Whether you're a seasoned investor or just curious about alternative real estate investments, this episode is packed with valuable insights.

Key Points Discussed:

1. The Appeal of Self-Storage - Baird's transition from fintech to self-storage and why he sees it as a lucrative asset class.

2. Operational Challenges and Opportunities - The complexities and opportunities in managing self-storage properties.

3. Market Dynamics - Understanding the self-storage market in Roswell, New Mexico, and how to identify profitable opportunities.

4. Risk Management - Strategies for mitigating risks in the self-storage business, including competition and market saturation.

Guest Information:
Baird Kleinsmith, known as the "Sultan of Storage," is an experienced investor in the self-storage industry, with a portfolio spanning multiple states. 
- Connect with Baird on Twitter: https://twitter.com/sultanofstorage @SultanofStorage 
- Connect with Baird on LinkedIn: https://www.linkedin.com/in/bairdkleinsmith

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