Sibabalwe Sesmani is the Group CEO of Unorthodox Group. She public relations company in October 2014 called Unorthodox PR and Media Group. They specialize in placing our clients in front their target audience by using various media platforms. They have reach in Southern Africa, Ghana, Nigeria, UK and the USA. In 2020 they were given the opportunity to sign on a rugby World Cup winner, Makazole Mapimpi where they managed him from a media and brand endorsement perspective. They grew enough interest that they started getting interest from his teammates and also other professional athletes. They then saw a gap in the market with professional athletes not being properly represented from a brand perspective, that was then the birth of Unorthodox Sport. Unorthodox Sport was then started in October 2020 by Sibabalwe Sesmani, Makazole Mapimpi and a third director as shareholders in the company, majority being myself. In November 2020 they then signed Lukhanyo Am, the World Cup winning Springbok who facilitated in assisting Makazole break the record for being the first Springbok to score a try in a World Cup. Unorthodox Sport not only manages its clients from a brand perspective, but they also plan for retirement as professional athletes have short careers and we have seen horror stories of professional athletes being broke.

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