The Untold Story of a Cookie Craving Turned Empire: How Insomnia Cookies Was Born in a College Dorm
Update: 2025-07-16
Description
He was 20. Broke. Delivering cookies at 2AM from a chaotic college house. Two decades later, Seth Berkowitz runs Insomnia Cookies – the largest food delivery empires in America.
In this episode, Insomnia Cookies founder and CEO Seth Berkowitz shares the wild origin story behind his $300 million empire. From late-night deliveries and zero funding to scaling over 250 locations, Seth breaks down exactly how he built a brand that redefined snacking, entrepreneurship, and late-night culture for an entire generation.
You’ll hear:
- How he launched Insomnia Cookies from his college dorm at the University of Pennsylvania
- The turning point that took it from side hustle to national brand
- Why finding the right niche can build lifelong customers
- What every young founder needs—but most never do
- The mindset shift that separates dreamers from builders
Whether you're a college student, a startup founder, or just hungry to build something real—this episode is a must-listen.
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