The View from Bangkok- Dave McCaughan
Update: 2020-03-27
Description
Dave has been an expert in Asian consumer culture for the past 20 years.
He was responsible for spearheading the development of McCann-Erickson's regional planning network for McCann and its processes and protocols.
For the past five-plus years, he has been consulting and developing his own own businesses- one focused on AI for market research and the other is a small consulting company based in Bangladesh.
In the conversation, we were focused on COVID-19 and discussed what we are currently seeing across the world overall, but Dave highlighted some of the specific nuances that are important to understand for the Asian market.
This podcast was recorded earlier in the week before Thailand went into broad lockdown.
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