DiscoverUPBEAT with Parker KaneThe Viral Power of Doing Things the Right Way
The Viral Power of Doing Things the Right Way

The Viral Power of Doing Things the Right Way

Update: 2025-09-01
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What happens when you stop chasing trends and start doing things the right way?

In this episode, I share the story of seeing The All-American Rejects live — and how their “house party tour” proves you can go viral while staying authentic.

This was a totally unplanned episode, but out of it came 4 main takeaways that can help you in life, business, and branding:

  • The viral power of authenticity
  • Why doing things alone can be surprisingly healing
  • The importance of connection and kindness with others
  • Embracing your true interests without putting yourself in a box

These lessons apply just as much to life as they do to branding and business.

Next Steps:

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Thanks for listening!

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The Viral Power of Doing Things the Right Way

The Viral Power of Doing Things the Right Way

Parker Kane