Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

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SUMMARY

In this episode of "Right About Now," host Ryan Alford welcomes Bruce Buffer, the iconic voice of the UFC. Buffer shares his journey from managing his brother, Michael Buffer, to becoming a renowned UFC announcer. He discusses the origins of his catchphrase "It's time," the UFC's growth, and his strategic approach to branding and marketing. Buffer also highlights memorable moments in his career, his relationship with UFC president Dana White, and his new business initiatives aimed at helping athletes build their personal brands. The episode underscores Buffer's passion, dedication, and entrepreneurial spirit.

TAKEAWAYS

• Bruce Buffer's career journey as the voice of the UFC.
• The origins and significance of his catchphrase "It's time."
• The growth and evolution of the UFC as a dominant force in combat sports.
• Memorable moments and highlights from Buffer's time in the octagon.
• The importance of branding and marketing in the mixed martial arts industry.
• Bruce Buffer's personal philosophy on business and life.
• The culture and lifestyle surrounding UFC fans.
• Insights into his relationship with UFC President Dana White.
• The business landscape of mixed martial arts and its financial impact.
• New business initiatives aimed at helping athletes build their personal brands.

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