Today, we’re joined by Dan Singerman, founder and director of Reason Factory. He talks to us about why you should consider the user’s mental model when creating software, why it’s important to have consistent vernacular across your system, and more.

• Reason Factory
• Follow Dan on Twitter

Chapters

• (00:36 ) - Dan’s background and what his consultancy does
  


• (04:03 ) - What is a model?
  


• (06:45 ) - The challenges with modeling
  


• (11:03 ) - Tall tale about the issue encountered with a music streaming platform’s data model
  


• (23:25 ) - Tips on effective data modeling
  


• (38:36 ) - The importance of consistent vernacular
  


• (44:41 ) - Why you should fix your domain model before launch

Sponsor

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About the Hosts

Queen Raae wrote her first HTML in 1997 after her Norwegian teachers encouraged her to take the new elective class. 

Around the same time, Captain Ola bought a Macintosh SE for his high school with the proceeds from the school newspaper he started.

These days, you’ll find them building web apps live on stream and doing developer marketing work for clients. They are both passionate about the web as a platform and the joy of creating your own thing.

Visit queen.raae.codes to learn more.