What is the worst answer in sales? And why is it the worst answer?

In this short solo episode, host Paul Owen shares his thoughts on these questions.

We all think we know the worst answer in sales but, in many cases, we're wrong.
 
Tune in to hear: 

• The 4 reasons why 'The Worst Answer' will kill your sales success
• The better answer you should seek instead (yes, we all know, is the best one!)
• How to switch your mindset to make the adjustment 
• The differences this will make to the way you sell 

Closing is NOT the secret of sales success in the way it is often viewed. But it is important to do it well. This insight will help you do it better. 

Enjoy the show.  

Thanks for listening!

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If you'd like to get in touch with us, either to find out about how we can help with your sales or to recommend our next guest, please contact us via email to hello@truesales.co, call +44 (0)20 3859 2000 or visit our website: www.truesales.co.