In this episode of Digital Marketing Masters, I sit down with execution coach Mark Dulaney from the School of Execution to unpack the “worst kept secret” of success: doing the work boldly, consistently, effectively and getting a little better every day. We explore why most people stall at “good enough,” how to apply critical self-review to improve faster, and why intention, accountability, and doing what’s required (not just what’s comfortable) separate achievers from the average. Mark shares his drill-sergeant-for-hire approach, the importance of facing rejection, and how improving your body can be the gateway to better execution in business, relationships, and life.

We also dig into practical AI use: the role of context in prompts, using AI as a tough-love thinking partner, and leveraging it to clarify complex ideas without outsourcing your judgment. From iterating on processes and shipping the book you’ll actually use, to surrounding yourself with people who push you higher, this conversation is a candid blueprint for building momentum, overcoming avoidance, and choosing to be victorious over your past every single day. Resources and communities mentioned include Mark’s School of Execution, Ben Albert’s Grow Getters, and Audrey Quan’s group for marketing agencies.

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