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The YouTube Strategy & Storytelling Behind Amica Insurance's Viral Campaigns

The YouTube Strategy & Storytelling Behind Amica Insurance's Viral Campaigns

Update: 2025-03-19
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In this episode, host Andrew Clark interviews Jeff Eisenfeld, Director of Search at Media by Mother, about leveraging creative digital campaigns and building authentic human connections on platforms like YouTube. Jeff shares actionable insights from his extensive career, including the breakthrough strategy behind Amica Insurance’s viral campaign.

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The YouTube Strategy & Storytelling Behind Amica Insurance's Viral Campaigns

The YouTube Strategy & Storytelling Behind Amica Insurance's Viral Campaigns

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