Investing is easy. Investing wisely—well, not so much. 

In this essay, Every lead writer Evan Armstrong helps you wade through the morass of hyped-up startups in your journey to invest in companies that are actually good businesses.

Consider three things when making an investment: business quality, asset price, and portfolio construction. Following this framework could help savvy investors avoid busts and focus on fundamentals and context rather than memes and vibes.

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