The agency landscape with Bart De Waele
Description
Show notes
* Bart on LinkedIn
* Bart’s new venture: I know a guy
Key Takeaways
* Understanding client problems and formulating them better than the clients themselves is crucial in agency-client relationships.
* The balance between digital and branding is essential in marketing strategies, with a shift towards investing in branding for long-term effectiveness.
* New platforms like TikTok and AR are on the rise and should be explored for marketing opportunities.
* Investing in the fundamentals of marketing while experimenting with new platforms is a key approach to future-proofing marketing strategies.
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