DiscoverThe Hustle Daily ShowThe business of durian: the smelliest fruit on earth
The business of durian: the smelliest fruit on earth

The business of durian: the smelliest fruit on earth

Update: 2025-08-28
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Durian farms are capitalizing on the fruit's aroma with 400,000 annual visitors paying for the privilege. From omakase restaurants in Bangkok to Malaysia's 62 official durian tourism packages, people are apparently willing to travel across continents and pay serious money to smell things that would normally send them running. Plus: Cracker Barrel reverts its logo and China has competition for Meta’s RayBan AI glasses.


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The business of durian: the smelliest fruit on earth

The business of durian: the smelliest fruit on earth

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