In this special joint episode of the World Cement Podcast and Cementing Europe’s Future, Senior Editor David Bizley is once again joined by Koen Coppelholle, CEO of Cement Europe (formerly CEMBUREAU). The two discuss the reasons behind the rebrand, a new action plan for cement, and the future of the industry.

Topics covered include:

• Rebranding from CEMBUREAU to Cement Europe
• Changing priorities for the cement industry
• The Cement Action Plan
• The need for financing and demand-side measures
• Policy and the road ahead

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This episode of the World Cement Podcast is sponsored by EnviroTech 2026.
Join industry leaders, technical experts, analysts, and other stakeholders on 15 – 18 March 2026 to discuss the latest technologies, processes and policies being deployed at the forefront of the cement industry’s decarbonisation efforts.

Find out more here: https://www.envirotechconferences.com/event/london2026/summary?utm_source=reg_web&utm_medium=WCT&utm_campaign=EnviroTech2026&utm_id=podcast