DiscoverMarketing DilemmasThe chat-based search dilemma: Is Keyword Research Obsolete? With Zak Ali, Finder
The chat-based search dilemma: Is Keyword Research Obsolete? With Zak Ali, Finder

The chat-based search dilemma: Is Keyword Research Obsolete? With Zak Ali, Finder

Update: 2025-11-04
Share

Description

Chat-based search and LLMs are blowing up the old keyword-first playbook. Zach Ali (GM, US at Finder) makes the case for “anti-SEO”: persona-led content, utility over templates, and measuring revenue and LLM visibility - not vanity traffic.

We dig into query fan-out (why many focused pages beat one pillar), how first-party data and calculators earn citations, and why today’s SEO must be a full-stack marketer across paid, video, and newsletters. Plus: a quick take on making CRO wins stick beyond the initial spike.

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

The chat-based search dilemma: Is Keyword Research Obsolete? With Zak Ali, Finder

The chat-based search dilemma: Is Keyword Research Obsolete? With Zak Ali, Finder