Part of the BAcC Cultivating Tradition series, BAcC CEO, Alex Jacobs took the opportunity to speak to beloved practitioner, author and BAcC fellow, Charlie Buck about the differences in the public and practitioner understanding of acupuncture. Throughout his career, Charlie Buck has developed a deep appreciation for the rigorous scientific and technological underpinning of Chinese medicine. His book 'Acupuncture and Chinese Medicine : Roots of Modern Practice' is one of the most authoritative and accessible overviews on Chinese medicine history. In this interview, he gives his thoughts on the misperception of acupuncture in the popular mind which holds it back from its full potential.