The emerging shift to responsible product management
Update: 2022-06-16
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Once primarily focused on execution and on-time delivery, product manager roles have been heavily transformed. They are now expected to serve as a mini-CEO, acting as the glue that binds the many functions that touch a product, from engineering, design, and customer success, to sales, marketing, operations, and finance. And amid growing societal concerns about responsible stewardship, product managers are having to incorporate privacy, sustainability, and inclusion into their already complex jobs. A recent McKinsey article examined this increasingly important issue, and today on McKinsey on Start-ups, we’ll be speaking to two of the co-authors, partner Martin Harrysson and associate partner Rikki Singh.
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