The evolution of accounting marketing

Update: 2025-04-21

Description

AAM Hall of Famers August Aquila and Kristen Lewis examine the rise of marketing as a professional function in accounting firm -- and look ahead to where it's going.

Comments

In Channel

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M&A for smaller firms

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The evolution of accounting marketing

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Are you offering what clients value?

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An inside look at the alternative practice structure

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A tumultuous tax season

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Taking the helm at the AICPA

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The state of CAS

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Diving into tax season

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The evolution of accounting marketing

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The evolution of accounting marketing

The evolution of accounting marketing