The final answer to Amazon 1p vs 3p
Update: 2025-11-21
Description
For brands selling on Amazon, channel conflict and brand control are still a huge issue.
That's why we recently had an onstage debate at B2B Online in Atlanta to figure out which method of selling on Amazon - 1p or 3p - is the best option for a manufacturer.
As a reminder, 1p is a wholesale model and 3p is a retail model.
In this recap, we discuss: - Which option is the best approach for channel control - what you sell, what you charge, how it's presented?
- Which selling method is preferable from an operational/fulfillment perspective?
- Which is superior from a financial perspective?
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