The future of eCommerce is a blast from the past: Introducing Shopatainment
Update: 2020-12-16
Description
We've officially come full circle. The days of the Home Shopping Network may feel long gone, but there's a new form of shopping that's taking China by storm - and its making its way to North America.
On this week's Wednesday One Thing, Maury and Hamza are joined by our Growth Manager, Liam, to discuss "Shopatainment", or streaming eCommerce. Combining the two addictive behaviours of livestreaming and online shopping, this channel has already brought in over $130 billion in sales, up from $60 billion in 2019. Have a listen to learn about the big winners in this space and what we can expect to see from Shopatainment in 2021.
Read more:
- https://www.bloomberg.com/news/features/2020-09-14/what-is-livestream-shopping-it-s-the-future-of-u-s-e-commerce
- https://napkinmath.substack.com/p/how-live-streaming-ecommerce-works
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