Questions Moshe answered in this episode

• What is Scrambly, and how does it fit into the rewarded UA landscape?
• Why is rewarded user acquisition resurgent in gaming, finance and surveys?
• What distinguishes high-intent, high-quality traffic from traffic that’s likely to churn?
• How does Scrambly fight ad fraud and guarantee legitimate acquisition
• What’s the business impact of knowing your customers, and how does it transform retention and campaign targeting?
• What are the new best practices for brands choosing UA partners?
• Why is data transparency and long-term communication with vendors crucial for ROAS?
• How does Scrambly’s approach to retention and lookalike targeting shape user LTV?
• What does Moshe see for the future of rewarded UA and engagement platforms?

Timestamps

(0:00 ) – Introduction; why rewarded UA, why now?
(1:20 ) – Scrambly overview: what, where, and whom they serve
(2:00 ) – Rise of rewarded UA vendors; market evolution
(2:25 ) – From high-engagement to high-intent UA: how the space is changing
(2:45 ) – Scrambly’s difference: user selection, intent, offer-matching
(3:10 ) – Loyalty, drop-off, and the “churn” problem
(5:00 ) – Fraud, VPN spoofing, and Scrambly’s KYC protocol
(8:00 ) – Retention campaign setup, advertiser best practices
(9:45 ) – Why transparent ROAS data matters
(10:55 ) – Playtime clock and KYC’s impact on extended retention
(11:40 ) – Where is rewarded UA headed? What’s next?
(12:14 ) – Wrap-up

Quotes

(2:11 ) “Traffic used to be engagement-focused to get high rankings on the App Store, but this has evolved to more high-intention UA strategies.”
(8:18 ) “For gaming companies, you should make at least a sixty-day event window for targeting so we can engage the users as much as possible.”
(11:56 ) “The connection that brands have with users from rewarded traffic is super important for the long run.”

Mentioned in This Episode

• Scrambly
• Moshe Even-Israel Linkedin