Whether you’re working with an agency, a freelancer or an in-house creative, briefs are a part of everyday life. And unfortunately, I’ve yet to meet someone who loves them. 

Briefs are a necessity in ensuring you get what you want when working with a creative, whether they’re a copywriter, a designer, videographer or developer. But when things are required, and disliked, they’re almost always done wrong. And a bad brief can totally derail a project. 

In this episode, I’ll walk you through the good, the bad and the very, very ugly of content briefs and explain why it’s important to find the balance between over-briefing and under-briefing your copywriter. 

There is some good news in briefs, though – the more you work with someone, the easier briefs get as you both get to know each other and your requirements better.