The importance of narrative. Feat. Andy Fallshaw - Bellroy
Update: 2021-12-20
Description
On this episode of Producing with Purpose, I speak with Andy Fallshaw, co-founder of the Australian carry brand, Bellroy.
Andy is a dad, a designer, an engineer, an entrepreneur, a surfer and just a great person to have a conversation with about founding and running a business with purpose.
Andy gives some fantastic insight into the importance of having a strong narrative, not just around your company and values, but around the product itself, which has been reinforced from the start with Andy taking a role in founding the Carryology blog. This has served as a core part of the 'carry community' and demonstrates the importance of being an authority in your field.
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