The lavender latte principle
Update: 2025-10-16
Description
In this episode, Blaklee unpacks one of the most overlooked secrets in marketing: why speaking to one person is the fastest way to attract everyone you want. She shares a story from a $75,000 mastermind where a storytelling expert helped her realize that specificity doesn’t alienate, it invites.
You’ll learn how to use detailed storytelling (like the lavender latte example) to create instant emotional resonance with your audience, even if their details are different. Blaklee explains how this level of clarity simplifies your entire content strategy, helps you attract high-caliber clients, and keeps you from running in circles wondering what to post.
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