The hot buttons - explanation of the term hot buttons from the book " The psychology of Selling". - A summary of the concept from the book.  The techniques I teach are the ones that separates an average Salesman with a Happy Salesman. If you want to learn how to achieve Happy Selling, Join with me on my journey, where I will be sharing simple techniques you can use to get happy and effective in Selling.   I am Vinod Sridhar. I am an Entrepreneur, Sales person and Sales Consultant with an experience with meeting over 1000+ Clients in my sales career across the globe.   In addition to my sales career, I am the Founder of Preloved Books, a subscription based home library model for Homes, offices, workplace, etc. created with a mission to create and help 1 million Readers become Leaders and changing the way students learn.   Featured for my work in the business in The Hindu, Times of India, DT next, etc. Recognized startup fellow in the Startup Leadership Program. The Startup Leadership Program is a highly selective, world-class training program for outstanding founders, leaders, and innovators who want to become top startup CEOs  TedX Speaker, Tech Lover, Edupreneur, Astropreneur  On a mission to create and help 10 million Entrepreneurs and Sales people achieve happiness in the way they sell