The perfect mascara, fashion that hurts, and making KASH an Irish beauty trailblazer with Keilidh Cashell
Update: 2025-09-07
Description
This week we’re joined by the fabulous Keilidh Cashell — makeup artist, creator, and the brains behind KASH Beauty. 💄
We chat about her quest to crack the formula for the perfect mascara, and how she went ahead and launched a makeup brand even when her parents weren’t quite sure it was the right move. She tells us about the scariest moment she’s faced on her beauty journey, the secret behind building an audience of over 3 million followers, and why mixing business with friendship can sometimes (Suzy 👀) be a recipe for success.
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