The rise of Tier 2 and Tier 3 India - Kevin Carter, EMQQ
Update: 2025-07-22
Description
Kevin Carter is the founder of EMQQ Global and a leading voice in emerging markets investing. In his first appearance, he broke down the investment case for digital consumption in emerging markets. In this follow-up episode, Kevin returns fresh from a month-long trip to India, where he went beyond the usual business hubs to explore tier 2 and tier 3 cities, the infrastructure transformation, and why India might be the most compelling EM story of the next two decades.
In this episode we cover:
- (00:01:30 ) What Kevin saw firsthand in Uttar Pradesh and Ahmedabad that made him more bullish on India’s tier 2 and 3 cities
- (00:06:52 ) The rise of entrepreneurship in smaller cities and why the next unicorns may come from beyond IITs and IIMs
- (00:12:41 ) How India Stack digitized over a billion lives and added trillions in hidden infrastructure value
- (00:24:42 ) The explosion of quick commerce in India and why it may disrupt not only kirana stores but also Flipkart and Amazon
- (00:36:46 ) Why Mumbai’s infrastructure boom rivals what Kevin saw in China 20 years ago
- (00:41:59 ) Why you need to visit India to understand its transformation and how old stereotypes are holding back global perception
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