The secrets behind Red Bull’s iconic liveries: Greg Auchterlonie on shaping Red Bull’s visual identity
Update: 2025-07-08
Description
In this episode of Talking Bull, Nicola Hume and Tommo McCluskey sit down with Greg Auchterlonie, the creative force behind Red Bull Racing's unmistakable visual identity. As Head of Brand Design at Oracle Red Bull Racing and Red Bull Technology, Greg reveals the secrets behind crafting the look of the Formula 1 team; from race suits to the livery that lit up the 2025 Japanese Grand Prix.
Discover how iconic liveries are born, and Greg’s journey from design school to the heart of the Formula 1 paddock. Plus, the team dives into the most legendary F1 liveries of all time, and explore the intersections between F1, design, art and motorsport.
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