The secrets to scaling to $150M with limited resources | Guillaume Moubeche (Lempire)
The secrets to scaling to $150M with limited resources | Guillaume Moubeche (Lempire)Description
Guillaume Moubeche is the dynamic and energetic co-founder and CEO of Lempire, a suite of SaaS tools for marketers, developers, sales teams, and designers.
Guillaume launched his company in 2018 and just 3.5 years later, it was already valued at $150M. In this episode, we dig into the tactics he used to catapult his company into $20M ARR in such a short time.
In this episode, we cover:
(00:00 ) Introduction
(04:13 ) The Myth of Product-Led Growth
(10:08 ) Customer Acquisition and Inbound vs Outbound
(20:06 ) How Trust Fuels Growth
(23:50 ) Challenges to Community Building
(30:32 ) Writing the $150M Secret
(35:51 ) Turning down venture capitalist money for publicity
(43:41 ) Current Lemlist Marketing Tactics
(45:59 ) Getting Banned from LinkedIn
(49:55 ) Why Marketing Attribution and Branded Traffic Are BS
(1:01:00 ) The Secret to Making Great Hires
(1:07:29 ) Mentorship and Networking
Where to find Guillaume:
LinkedIn: https://www.linkedin.com/in/profit-led-growth/
Website: https://www.lempire.com/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: https://x.com/timsoulo
Website: https://www.timsoulo.com/
United States
