Do you want to explore a new way of entrepreneurship? One that prioritizes mental health and physical well-being over the hustle culture of endless hours and constant pressure. Listen to this Morning Talk with Rebekka Gustafson, founder of HUMAN ATHLETE and the podcast Bag Eliten, where she interviews top athletes about the human side behind their elite performance.

Rebekka’s journey is far from conventional. As a former top athlete and corporate success, she realized that the high-pressure environments of both sports and business were not aligned with her values or her personal well-being. Instead, she embraced a slower pace in life and business, leading her to become an entrepreneur on her own terms. Through her podcast and work, she has created a space where mental health and a balanced life is key.

In this Morning Talk, Rebekka shares how she transitioned from an elite swimmer to a solo entrepreneur, founding Bag Eliten in 2022.

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