The strategic role of design in building customer-driven products (with Zdenek Kuncar)
Description
In our latest episode, we dive into the fast-paced world of design. In a wide-ranging discussion, Zdenek Kuncar, Director of Product Design at Productboard, touches on multi-team collaborations, the importance of feedback, and the benefits of moving from an IC role to the management track.
Zdenek joined Productboard six years ago and immediately realized he had found his niche. He explains how design is not viewed as a support function here but as an integral part of the company’s core mission to bring new products to market fast.
He talks about the design team’s deep influence at Productboard. An emphasis is placed on long-term thinking, and truly understanding the needs, motivation, and challenges of each individual customer.
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