Amit Kothari is the founder & CEO of Tallyfy, an AI-driven startup focused on helping companies document, track, and continuously improve their processes. Born in Kenya, raised in London, and now calling St. Louis home, Amit’s path runs from flipping rare stamps to pay off university debt, to poetry, to a decade consulting on process improvement—before launching his current company. Grants first took him to Chile to MVP the idea, then to St. Louis, where he built a fully remote team serving customers worldwide.

The conversation dives into Toyota-style continuous improvement applied to office work; why onboarding (employees and clients) is a high-leverage process; and how generative AI finally made “right product, right time” possible by auto-drafting SOPs and migrating PDFs into runnable workflows. Amit shares tactics for async, global teams; transparent, GDP-adjusted pricing; keeping moats via customer love, not just features; and a future where AI + robotics tackle physical tasks. His closing advice: skip the flashy fad—solve “unsexy,” real problems people actually feel every day.

Connect with the Host

Twitter: ⁠twitter.com/ItsRajTut⁠
LinkedIn: ⁠https://www.linkedin.com/in/rajtut/
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TikTok: ⁠https://www.tiktok.com/@itsrajtut

Connect with the Guest

https://www.linkedin.com/in/amitkoth/

Timestamps:

00:00 Amit’s early insight: people struggle at work because they lack clear processes
01:30 Introducing Amit and his company’s mission
02:50 Personal background: Kenya → London → Computer Science
03:55 Paying off university debt through rare stamp flipping
05:40 Creative years in poetry, art, and exploration
07:00 Startup origin: Chile grant → moving to St. Louis with Arch Grants
10:40 The core problem: documenting vs actually improving processes
14:15 Improving employee onboarding and why it affects culture and productivity
25:10 How AI finally unlocked scalable SOP & workflow creation
39:25 Running a global remote team & building culture asynchronously
51:30 The future: AI + physical automation (robots)
56:59 Final advice: Solve the “unsexy” real problems people ignore

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