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Theory of Planned Behaviour with Melanie Paradis

Theory of Planned Behaviour with Melanie Paradis

Update: 2024-10-23
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Description

In this episode, Elizabeth Dubois chats with Melanie Paradis, President of Texture Communications, to dissect the theory of planned behaviour and its application in political communication. With Melanie’s extensive background in political strategy and public relations, and her roles on high-profile political campaigns, this discussion explores how psychological principles underpin effective political messaging and voter engagement strategies.


Additional Resources: 

Check out www.polcommtech.ca for annotated transcripts of this episode in English and French.

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Theory of Planned Behaviour with Melanie Paradis

Theory of Planned Behaviour with Melanie Paradis

Elizabeth Dubois