Most therapists cringe at the word “funnel”—and we get it.

In this episode of Marketing for Therapists, Rod Pancine and Daniela Torres unpack a more human, authentic approach to attracting and engaging clients: your practice ecosystem.

You’ll learn how to build a nurturing path that helps potential clients connect with your brand over time—not just convert. From newsletters to CRMs, we explore how to create small wins (like free PDFs, audio, or video content) that build trust.

This episode breaks down the basics of funnels and how to create a client journey that feels personal, intentional, and aligned.

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